Build it and they will come is a perfectly great strategy if you can build it quickly and start showing it to customers.
Completely ignoring customers while you "build it and build it and build it and polish it and polish it some more and get to 100% test coverage and make sure the UX is good enough for for your dog to use and then polish some more" is the trap.
In other words: ship it when it barely works and don't improve it until a customer tells you to improve it.
Build it and they will come is a perfectly great strategy if you can build it quickly and start showing it to customers.
Completely ignoring customers while you "build it and build it and build it and polish it and polish it some more and get to 100% test coverage and make sure the UX is good enough for for your dog to use and then polish some more" is the trap.
In other words: ship it when it barely works and don't improve it until a customer tells you to improve it.
It's really hard out there, but trap? who's trapping you?
Your just trapping yourself lol, by delaying the distribution and just building that is what I mean