>Run ads in a privacy-first environment that respects your customers, who already trust Maps. No tracking — just helpful discovery.
Interesting to see their privacy talking point targeted at businesses, which certainly do not give a shit.
>Privacy. All mapped out.
I guess it is for consumers viewing this page
I don't understand how these ads would be helpful for the business—I don't really understand it for regular products either, though I've heard it's effective at scale. This is not at scale, and seeing a company's ads lowers my opinion of it. I would actively avoid any business that shows up on Maps as an ad.
I get "helpful discovery" from Duck Duck Go. So, I can be looking for some bit of cosmology and get a search result indicating the nearest brew-pub among the scientific results.
I live and drive by myself. This is not an ad. It's a threat.
Whatcha going to do?
Ads that have no information about me other than location are useless garbage.
Ads that know about me are hated intrusions of (what used to be) my privacy.
Advertising is a poison that demeans even love – and we're hooked on it -- George Monbiot (2011) [0]
I live really alone in the woods. The population is so damn sparse that I have one or two friends in town, 12 miles away, whom I can never find, nor would I pay for a 17 mile drive back and forth to the "nearest" brew pub.
If apple's private advertising is truly an innovation—private ads, I see this as an improvement in making the ad business model more ethical, not an example of enshitification. I am happy that Apple is making a privacy-preserving Google Maps competitor—yes, google already has vast power, but think about the ability that Google has to view the exact location of billions of real identities.
I use an ad-blocker and try to never see ads because ads goals are opposite of mine. Yes, this makes Apple Maps worse, but Maps needs to be paid for, and short of innovating a new way to monetize the internet, this is a good thing for Apple.
>Run ads in a privacy-first environment that respects your customers, who already trust Maps. No tracking — just helpful discovery.
Interesting to see their privacy talking point targeted at businesses, which certainly do not give a shit.
>Privacy. All mapped out.
I guess it is for consumers viewing this page
I don't understand how these ads would be helpful for the business—I don't really understand it for regular products either, though I've heard it's effective at scale. This is not at scale, and seeing a company's ads lowers my opinion of it. I would actively avoid any business that shows up on Maps as an ad.
I get "helpful discovery" from Duck Duck Go. So, I can be looking for some bit of cosmology and get a search result indicating the nearest brew-pub among the scientific results.
I live and drive by myself. This is not an ad. It's a threat.
Whatcha going to do?
Advertising is a poison that demeans even love – and we're hooked on it -- George Monbiot (2011) [0][0] https://www.theguardian.com/commentisfree/2011/oct/24/advert...
> This is not an ad. It's a threat.
That is ridiculous. Many people that go out to drink take ride-share.
I live really alone in the woods. The population is so damn sparse that I have one or two friends in town, 12 miles away, whom I can never find, nor would I pay for a 17 mile drive back and forth to the "nearest" brew pub.
This ain't Sunnyvale.
Related Apple Business discussion a month ago when updates were announced:
https://news.ycombinator.com/item?id=47504112
Enshittification incarnate.
If apple's private advertising is truly an innovation—private ads, I see this as an improvement in making the ad business model more ethical, not an example of enshitification. I am happy that Apple is making a privacy-preserving Google Maps competitor—yes, google already has vast power, but think about the ability that Google has to view the exact location of billions of real identities.
I use an ad-blocker and try to never see ads because ads goals are opposite of mine. Yes, this makes Apple Maps worse, but Maps needs to be paid for, and short of innovating a new way to monetize the internet, this is a good thing for Apple.
> Maps needs to be paid for
You paid for it - when you bought the only phone brand that ships it.
Will you enjoy your phone's call screen when it starts popping up ads for things you just spoke about?